DRESS HAPPINESS

So Far So Good is an independent Canadian clothing brand, with roots in Rio, Brazil, that believes in a colorful world. We use colors to disrupt the ordinary and breathe life into your every day.

We believe personal style encompasses much more than just the clothes you happen to be wearing. It’s an introduction of yourself to the world around you.

What you wear has the power to transform your feelings.

Hello, I'm Andrea

Growing up in Rio, I learned that clothing is never just about fabric. It's a canvas of emotion, a language of self-expression that speaks when words fall short. Carioca lifestyle is a celebration of joy, authenticity, and the beautiful art of being unapologetically yourself.

My biggest revelation came during a moment of personal transformation. I realized what we wear it’s not only something we put on – it's something we feel,  it can lift our spirits, change our perspective and unlock parts of ourselves we didn't know existed.

When I moved to Canada in 2014, I felt the contrast. The rush, the routine, the pressure to fit in. But I also saw something beautiful—an entire young generation looking for ways to break free, to be seen, to be themselves. And I knew exactly what I needed to do.

Each pattern I design has a purpose. Capturing the rhythm of samba, the warmth of sunsets over Ipanema, the spontaneous energy that pulses through my home town. I create SFSG to be an invitation to break free from the ordinary, to embrace your unique story, to wear your emotions as boldly and beautifully as the Cariocas do.

My mission is simple yet profound: to help you express yourself in the most authentic way possible. To bring a piece of my roots into your everyday life. Embrace it. Play. Be bold. Beyou. And let’s bring a little more Rio to the world, together.

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Good Choices

Every item that you buy is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce waste with overproduction, so thank you for making thoughtful purchasing decisions!

Our products are eco-friendly. At least 70% organic or recycled materials, or such material blends. All products are natural certified (except phone cases).

Sustainable packaging is important to us and we’re committed to finding the most sustainable solutions we can. We use Post-Consumer Recycled plastic packaging for apparel products - minimizing the environmental impact plastic has on our planet.